The image library was built on the concept of movement. Every image is edited to include an area of motion blur contrasted against the rest of the sharp image, overlaid with the DMH brand colours to ensure brand ownership of imagery. Images are a mix of location based photography, conceptual imagery and sector/service based imagery.

As part of the refreshed brand we proposed a suite of brand assets. Inspired by the lozenge shape in the original DMH Stallard logo we developed a square line element that can be used to hold quotes and key statements. This is a highly flexible element that works well across print, digital and large format.

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