How we built a brand that won over Kensington, helping to secure at least £5 million of investment into the local area.
An opportunity:
Kensington and Chelsea council were building a new BID (Business Improvement District) proposal designed to secure significant investment in the local area. They were keen to use the funding to regenerate and promote recovery in the neighbourhood after the challenges posed on account of COVID-19. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
To start the project we met with the Kensington board members. We had a tour of the BID area and met with local businesses owners to get a full understanding of who the brand needed to engage with…. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Where did it start?
The brand was built from scratch… Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
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The BID proposal
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A ‘teaser’ cover concept printed with green foil blocking. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
The Token card
Opportunity Kensington’s Token card; a local loyalty scheme designed exclusively for those who work, live or do business in Kensington, allowing them to make the most of discounted retail, cultural and dining experiences on their doorstep.
