New website for a leading London law firm with three centuries of expertise in property, business and private wealth law
A 300 year history:
Boodle Hatfield were keen to build their brand and grow their customer base. They wanted a refreshed visual identity and new website that retained their heritage, nodded to their well-established reputation, whilst also highlighting their ingenuity and their modern approach. They were also keen to enhance their digital presence to support their business goals.
Developing the brand
Boodle wanted to keep their existing logo, so we worked with this in mind and came up with a new colour palette and new fonts that would modernise the brand whilst retaining an element of their history. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
The website
We worked with key stakeholders, and spent time unpicking what their customer base looked like so we could understand their key audience segments. Using that insight, we then worked on wireframes that spoke directly to those groups. At every stage of the website development, we sought user feedback so our work would be as impactful as possible in delivering against Boodle Hatfield’s goals.
A mix of light and dark pages to break up content. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
